packaging – Portal4U

Packaging personalization as a strategic element of branding

March 8, 2025May 8, 2025

In the dynamic world of modern marketing, packaging is no longer just a physical shield for the product — it has become a key carrier of brand values and identity. The evolution of packaging in marketing Historically, packaging served primarily protective and informational purposes. Today, its role has fundamentally shifted—it is a multidimensional marketing tool that: Communicates brand values Creates the consumer’s first impression Influences purchasing decisions Shapes the product experience Reinforces customer loyalty In the era of consumer experience, packaging personalization is no longer a luxury but a necessity…

How Custom Cardboard Boxes Are Made

May 29, 2024

Custom cardboard boxes, also known as bespoke packaging, are increasingly used by companies due to their adaptability to a variety of products and needs. They are tailored to the shape, size, and sometimes even the function of a specific product, making them not only practical but also marketing-wise attractive. However, the production process is much more complex compared to standard boxes. A key element of this process is the die, a tool used for cutting and creasing the cardboard. This article will take a closer look at what a die…

What is e-commerce packaging?

February 14, 2023March 14, 2023

E-commerce packaging is special packaging designed to transport products purchased from online shops. They are designed to ensure the safety and protection of the product during transport, as well as to facilitate its delivery to the customer. E-commerce packaging often has non-standard dimensions and shapes that enable it to be used efficiently and save space in warehouses and during transport. They can be made from a variety of materials such as cardboard, cardboard, bubble wrap and plastics, depending on the type of product and protection requirements. E-commerce packaging with a…

Are cartons ecological packaging?

January 9, 2023February 9, 2023

Eco packaging is good for the environment because it is made of renewable and biodegradable materials such as paper, bamboo, bioplastic, and it is environmentally friendly during production and recycling. Unlike plastic packaging, sustainable packaging does not cause lasting damage to ecosystems and does not pollute the oceans. Using sustainable packaging can help reduce waste and help protect our planet. Ecological corrugated cardboard boxes Corrugated cardboard boxes are one example of eco-friendly packaging. Corrugated board is made from a renewable raw material, paper, and the production of corrugated board requires…