In the dynamic world of modern marketing, packaging is no longer just a physical shield for the product — it has become a key carrier of brand values and identity. The evolution of packaging in marketing Historically, packaging served primarily protective and informational purposes. Today, its role has fundamentally shifted—it is a multidimensional marketing tool that: Communicates brand values Creates the consumer’s first impression Influences purchasing decisions Shapes the product experience Reinforces customer loyalty In the era of consumer experience, packaging personalization is no longer a luxury but a necessity…
Read MorePackaging personalization as a strategic element of branding
